Zinester's Compliance to U.S. Federal CAN-SPAM Law The so-called U.S. CAN-SPAM law was signed on December 16, 2003 and will take effect on January 1, 2004. Three important things have to be outlined:
First, the new law will override all state laws on commercial email, some of which have even lead to panic among newsletter publishers (the famous California law).
Second, the law clearly defines commercial email and does not mix it with email newsletters, even if they contain ads.
Third, the law does not allow individuals to sue email senders - only governmental or law-enforcement agencies are allowed to do so.
Herein, Zinester states that its system fully fits the requirements issued by the new law:
1. Zinester is a double opt-in mailing list service.
2. Zinester uses clear RFC-compliant headers.
3. Every message includes a working unsubscribe link.
4. Unsubscribe requests are probably the most honored in the industry. We process each and every message that comes in when someone clicks Reply on any of our newsletters (except for those where a publisher had chosen to receive all the responses himself). If that reply is an unsubscribe request, it is processed immediately - usually less than one business day (10 are required by the law).
5. Every message send through Zinester is personalized (no bulk emailing!) and includes an RFC List-Unsubscribe header, which contains a single-click unsubscribe link. Some email clients link to this header via the interface. Should be implemented in more clients, in our opinion, and should be a requirement for mailing list services.
More details on the law and related issues available in an Ezine-Tips article. A must read. Here's a link to the full text of the act, if you are interested.
If you have any questions on Zinester's compliance with CAN-SPAM, feel free to send an email to support@zinester.com. |
